Harold Park Dohne Stud

Established 2004, this West Australian family business raise Dohne Sheep, a breed renown for its top-quality wool and meat. When the farm decided to promote their produce outside of their local Coorow and Mayanup regions, they knew they required a brand identity that reflected the premium nature of their product, while still appearing down-to-earth.

A badge-style brandmark was created featuring a simple illustration of a Dohne Sheep. There are four versions of the logo, varying in complexity depending on its application. The brand was applied to business cards, vehicle and event signage, uniforms, merchandise and meat packaging.

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Photography: Natasja Kremers